What is a logo?

A logo is a graphic mark used by businesses, organizations or individuals to make their business easily and quickly identifiable in a positive way. Logos can be purely graphic using symbols/icons, simple logotypes/wordmarks, or a combination of both.

What is logo design and how does it work?

From the design team perspective, logo design is exciting – it’s an intriguing challenge and inspiring opportunity to make a fundamental difference in the success of a client’s business. From the client perspective it can be an intimidating and disappointing process if they have not hired a professional agency, or have not allocated a reasonable marketing budget for this purpose. On the other hand, with the right expertise, it can be a rewarding, fun, and successful process.  You could say then, that it depends on which shoes you’re standing in.

So what makes a good logo?

• Simplicity

• Distinctiveness

• Longevity

• Versatility

• Appropriateness

• Scalability                                                      > READ MORE >